Search Engine Optimisation
Rise Above The Rest
The aim of search engine optimisation is to get higher
rankings on Google and as a result get more enquiries
into your business.
The way that Google works is by indexing the entire web
and ranking individual pages based upon their relevance.
CPC Marketing Ltd ensure that your website has the best
possible chance to rank on page one by completing
On-site SEO and Off-site SEO.
ON-SITE Search Engine Optimisation
We implement keywords into the websites by completing
the following tasks:
• Content Review
Having well written and relevant content is key to any
optimisation campaign. The content on your website
should be targeted towards the key phrases that you want
to rank for on the search engines.
• Page Title Tags
Page titles carry a great deal of weight within the
search engines and are often highlighted when a search
is performed on a search engine.
• META Description
The META description doesn’t carry as much weight as it
used to but is often over looked by many SEO companies.
We ensure that the description is targeted towards your
page content because like Google Adwords the description
needs to SELL your website!
• Alt & Title Tags
Alt and Title tags are implemented into the code of the
website and help increase the overall keyword density of
the website/webpage
OFF-SITE Search Engine Optimisation
• XML Sitemap
An XML sitemap is created that lists direct URL’s to
every page within a website. This document can then be
submitted directly into the search engine spiders. This
method allows us to easily monitor the search engine
crawling patterns and also ensures that newly published
content is indexed as quickly as possible.
• Google, Yahoo & Bing Search Verification
To ensure that search data can be collected on your
website you have to submit your website into the Search
Engines via specially created Webmaster Tools. This
involves verifying your website and submitting XML
Sitemaps.
• Business Directory Submissions
Your website is submitted manually to hundreds of
business directories that will help build up the number
of backlinks. Backlinks are like referrals and the more
referrals that you have the higher you will rank.
|
