Marketing Packages
Marketing Your Business
Marketing your business can be a frustrating thing, you
know it needs to be done but can’t figure out where to
start.
We have put together some key areas that we think you
will need to look at when you start marketing your
business, If you would like to discuss it further then
please don’t hesitate to contact us and we will help you
implement your marketing plans and tailor make them fit
your budget.
The Basics of Branding...
Creating a Memorable Logo...
Creating a Great Business Card...
Creating a Marketing Plan...
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The Basics of Branding
Branding is one of the key factors of any business,
whether its a one man band, small company or even a plc.
Branding your business correctly will give you an edge
on all the competitors within your sector. What does
"branding" mean? How does it affect a small business
like yours?
Simply put, your brand is your promise to your customer.
It tells them what they can expect from your products
and services, and it differentiates your offering from
your competitors'. Your brand is derived from who you
are, who you want to be and who people perceive you to
be.
Are you the innovative maverick in your industry? Or the
experienced, reliable one? Is your product the
high-cost, high-quality option, or the low-cost,
high-value option? You can't be both, and you can't be
all things to all people. Who you are should be based to
some extent on who your target customers want and need
you to be.
The foundation of your brand is your logo. Your website,
packaging and promotional materials--all of which should
integrate your logo--communicate your brand.
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Brand Strategy & Equity
Your brand strategy is how, what, where, when and to
whom you plan on communicating and delivering on your
brand messages. Where you advertise is part of your
brand strategy. Your distribution channels are also part
of your brand strategy. And what you communicate
visually and verbally are part of your brand strategy,
too.
Consistent, strategic branding leads to a strong brand
equity, which means the added value brought to your
company's products or services that allows you to charge
more for your brand than what identical, unbranded
products command. The most obvious example of this is
Coke vs. a generic soda. Because Coca-Cola has built a
powerful brand equity, it can charge more for its
product--and customers will pay that higher price.
The added value intrinsic to brand equity frequently
comes in the form of perceived quality or emotional
attachment. For example, Nike associates its products
with star athletes, hoping customers will transfer their
emotional attachment from the athlete to the product.
For Nike, it's not just the shoe's features that sell
the shoe.
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What
is your company's mission?
